If you want to reach multicultural or diverse (read: ethnic) audiences via cultural event marketing and sponsorships, you need to consider going ‘big’ or going ‘authentic.’
The late Canadian Senator Paul Yuzyk, born in Saskatchewan to Ukrainian immigrant parents, was a historian, teacher, author, and civic leader. Considered by many as the “father of multiculturalism”, Yuzyk pioneered the notion of “unity in diversity” and that multiculturalism is an inh
Welcome to Diversity Marketing Services’ blog. Consider this space to be your 10-minute “blue sky” time-out…to find out something new about Canada’s New Mainstream®. Move beyond the conventional thinking: Canadian consumers do cross markets every day, regardless of their cultural background. [more]
Aggregating Multicultural Markets
Asians in Ontario Celebrate Spring
Emerging Multicultural Markets
Muslim Cultural Celebrations